Our story begins, as every quest into the unknown, with a passionate youngster setting out to solve a social problem. Youngsters are driven towards success in professional lives. However, it comes at tremendous anxieties in their personal and social life, often leaving them depressed. Our education system seldom prepares us to maintain a healthy Work – Life balance. Watching talented people suffer from stress, anxieties, depression and psychological problems, this young graduate of psychology, decided to turn his attention and energy towards making lives better by creating opportunities for wholesome excellence.

It was with this mission that WoW, Win or Win, was born on 3rd August 2007. The journey they began 11 years ago, has come a long way since. Through the tumult and tribulations of the time, they have emerged, stronger and more committed to the enterprise they set themselves upon. In the decade past, the nation has woken up to the gravity of lifestyle induced mental illness. Approaching a psychologist has ceased to be the stigma that it once was. There is greater awareness in identifying and treating psychological problems. WoW, in its small measure has played a crucial role in this transformation.

From a small outfit, with three motivated people, WoW has grown into a community of over 50 consultants, offering all mental health related services from life skills, preventive trainings to counselling and therapeutic treatments. It has also launched campaigns and awareness building initiatives to help fight stigma and discrimination, provide affordable care and treatment, improve screenings, and provide support to care givers who are the front line in the movement for a healthy India. While In Patient care had not been offered, WoW plans to begin offering affordable in patient care within the year.

This story has many more pivotal characters who made this journey possible. Neither is the journey reached its objective. The malaise is far from tamed. Beyond the urban metropolis, access to psychological health care professionals and care givers remains very poor. Neither has the stigma tamed nor the awareness created about dealing with mental health as a essential part of public health. Even in the cities of modern India, the scale of the problem daunts the health care community as a whole, demanding increased investment of resources in this direction. However, our story highlights the possibilities and potential of concerted and synergistic work in confronting the problem and resolving it.